Tell us a little about your business.
Basic details so we know who we are speaking to.
What do you want us to do?
Choose the service you need. The rest of the brief will adapt automatically so you only see relevant questions.
What does the business do?
We start with the business itself before looking at rankings, content or technical signals.
What is happening with the website today?
This route starts with diagnosis and evidence, not with design questions.
What should become easier to find?
Tell us what customers should find you for and which pages or topics matter most.
What data and access are available?
Access helps us validate evidence instead of making assumptions.
Technical and content context.
This helps us identify likely blockers before we define the scope.
What should we measure?
We want a clear baseline and evidence of what changes.
Background and anything else.
Add useful context that has not been covered above.
What is not working properly?
Describe the problem as you experience it. We will diagnose the cause separately.
Can the problem be reproduced?
Concrete steps help us verify the defect and test the fix.
What must stay working?
We protect existing functionality while fixing the problem.
Timing and approval.
This route is scoped around the issue, not around a website-build budget.
What kind of ongoing help do you need?
This is the shortest operational route for an existing website.
Operational requirements.
Tell us what needs to stay reliable and how support should work.
Anything else about ongoing support?
What should improve on the existing website?
We focus on what is already there and avoid rebuilding without evidence.
What must be preserved?
We protect useful assets before changing the site.
Where are the biggest opportunities?
Access, evidence and timing.
Anything else we should know?
What should the redesign protect?
Before changing the design, we establish what is already valuable.
What must survive the redesign?
Who is the website for?
Content, functionality and languages.
What do you offer or sell?
This helps us understand what the new website needs to communicate and prioritise.
Who are your best-fit customers?
What content do you already have?
What should the website include?
Legal and industry requirements.
What is the landing page promoting?
A landing page is a focused conversion asset, so we start with one offer and one main action.
Who will arrive on the page?
Tracking and post-conversion flow.
Visual direction.
Tell us what you like, or choose IWS to recommend the visual direction. Reference links and screenshots are optional.
Budget, timing and approvals.
Budget is asked only for website-build work. Optimisation, technical and care routes are scoped separately.
Final redesign details.
A few final details.
Final landing-page details.
What are you trying to improve?
You do not need to diagnose the solution. Give us enough context to recommend the right route.
What should we protect?
Priority, timing and decision-making.
Review and send your brief.
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