Online Store SEO Optimisation
A good online store is not enough if customers cannot find it. We optimise existing online stores so they show up better in Google and in the answers of AI assistants such as ChatGPT, Perplexity and Google AI. We work with stores on all major platforms: WooCommerce, Shopify, OpenCart, Magento and custom solutions.
What we check
- Whether Google sees the right pages. Stores often have many addresses from filters and sorting. We check whether they hold back the visibility of your products.
- Products and categories. Titles, descriptions, images and structure around what people actually search for.
- Speed on a phone. Many customers browse online stores on their phone.
- Product information. Whether Google can correctly recognise prices, availability and reviews.
- Duplicate pages. If one product appears on several addresses, it can make it harder for Google to choose which page to show.
- AI visibility. Whether the store is mentioned when someone asks an AI assistant about products like yours.
What does good visibility mean for a store?
Showing up when people search for the store's own name is not enough. What matters is that potential customers find the right products when they compare offers or look for a solution to a specific need. We check whether the important categories and products are presented clearly and whether the store shows up for relevant searches. We also look at the business's presence in the answers of AI systems. The result is an assessment of current visibility and of the areas where there is room for improvement. Where reliable data exists, we also compare the real interest in the store. This lets you judge what work is worth commissioning and how to evaluate its results.
What you get
A written report with everything we found, ordered by importance. For each point: what it is, why it holds you back and what can improve. Then you decide who makes the fixes.
The platform matters
Different platforms have different possibilities and limitations. We assess your specific store instead of offering the same solution to everyone.
For WooCommerce stores, see the dedicated page: WooCommerce SEO optimisation.
Before-and-after measurement
We record the starting point before we touch anything: pages in Google, words the store shows up for, visits and enquiries. After the work we compare. The result should show in figures, not only in a report of work done.
Ongoing care and automations
After the optimisation the store keeps changing. With monthly support we monitor the site 24/7, fix new problems and can automate repetitive tasks, such as error alerts or reports.
Prices
- IWS Diagnosis — Google visibility: €199. Written report within 3 working days of payment and receipt of the information we need. Paid in advance. If you commission the optimisation, the €199 is deducted from your first payment.
- Optimisation: from €299 per month.
- Optimisation + 24/7 support: from €349 per month.
- IWS Pulse — 24/7 website monitoring, monthly audit and optimisation with a before-and-after report: from €99 per month, billed for 3 months by invoice.
Prices are final. Not sure where to start? Ask for a free mini-audit.
Examples of our work: kamp.bg · biswellness.eu
Questions and answers
Which platforms do you work with?
WooCommerce, Shopify, OpenCart, Magento and custom solutions. If yours is different, write to us.
Will I lose anything if we change the store?
Our aim is to keep everything that works: addresses, rankings and content. That is why we record the starting point before every change.
Do you guarantee more sales?
No. We work towards better visibility and measure the change, but sales also depend on products, prices and competition.
How much does optimisation cost?
You can start with a free mini-audit. For a detailed written report we offer the IWS Diagnosis for €199. Monthly optimisation starts at €299.
Do you also build new stores?
Our main work is improving existing stores. We offer a new store only when the current one cannot reasonably be fixed.